The Perfect MLS Listing Formula: 7 Tips You Can't Ignore!
Veteran broker Keith Robert Gordon of Altru Realty shares 7 crucial tips based on his 40 years of experience to ensure a perfect MLS listing and a successful home sale. Learn about picking the right agent, setting the optimal price (and why buyers are "perfect"!), timing your sale, understanding listing agreements, the pros and cons of pre-inspections and appraisals, and whether staging truly matters. Get ready to sell your home efficiently and effectively with these expert insights!
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Short Sale Approval: How to Get a Lender to Say Yes
Short sales are less about negotiation and more about positioning. In The Art of the Short Sale, this article explains how agents can move lenders away from outdated valuations by overwhelming them with real market data—multiple offers, accurate pricing, and timely execution. By understanding the psychology of lenders, eliminating pricing “puffery,” and applying the 30/60 rule, agents can guide banks toward accepting reality before foreclosure forces an even greater loss.
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